The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for July covering skincare.
As reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret. The partnership offers a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers on the app.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese interest on a monthly basis.
At a glance
- July 2019 shows month-on-month position movements from the June Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. An SKU’s movement upwards or downwards can be influenced by many factors.
- July risers: Upwards moves from Estée Lauder Advanced Night Repair Eye Synchronized Complex II 15ml and SK-II GenOptics Aura Essence Serum 50ml. New entries to the index include Clinique Dramatically Different Moisturizing Lotion+ 125ml and Lancôme Eye Serum Advanced Génifique Yeux Light-Pearl 20 ml.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches July 2019
1. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
2. Clarins Double Serum 50ml
3. Lancôme Advanced Génifique Reno 100ml
4. SK-II Facial Treatment Essence 330ml
5. Shiseido Ultimune Power Infusing Concentrate 50ml
6. Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml
7. Estée Lauder Advanced Night Repair Eye Synchronized Complex II 15ml
8. SK-II GenOptics Aura Essence Serum 50ml
9. La Mer The Treatment Lotion 150ml
10. Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50+ 60ml
11. Clinique Dramatically Different Moisturizing Lotion+ 125ml
12. La Mer The Moisturizing Cream 60ml
13. Lancôme Tonique Confort 200ml
14. Sisley Ecological Compound 125ml
15. Lancôme Eye Serum Advanced Génifique Yeux Light-Pearl 20 ml
16. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam 150ml
17. Cosme Decorté Vita De Réve 150ml
18. Guerlain Abeille Royale Youth Watery Oil 50ml
19. Kiehl’s Creamy Eye Treatment with Avocado 28g
20. Helena Rubinstein Powercell Skinmunity Serum 50 ml
