‘Sense of discovery’: Loch Lomond targets travel retail with exclusive range

The Loch Lomond Group will present a new Global Travel Retail range for its Loch Lomond and Glen Scotia Scotch whisky brands at the upcoming TFWA World Exhibition in Cannes.

As reported, the Scottish drinks company has named experienced industry executive André de Almeida as Managing Director Global Travel Retail. He left William Grant & Sons in July.

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Loch Lomond Group CEO Colin Matthews said: “Travel retail is definitely an important channel for the Loch Lomond Group and as a result we have brought in André to ensure we have the right strategy for our brands in the channel, with a core range and an appropriate route to market in line with our future ambitions.

“At the same time, we will need to continue to reach out and engage with consumers through our partners, as we strongly believe in the quality of what is inside the bottle given the provenance, innovation and craft involved in the production of our brands, such as Glen Scotia and Loch Lomond Scotch whiskies.”

The seven expressions, described as examples of the distilleries’ use of innovation and craft, follow heavy investment by the Loch Lomond Group in the Loch Lomond and Glen Scotia distilleries.

New bottles and premium packaging are designed to underline the brands’ tradition and quality.

Four expressions from the Loch Lomond Distillery include The Loch Lomond Single Grain, which is exclusively distilled with malted barley, and Loch Lomond Signature, a premium blend which undergoes a 100-cask solera process. Loch Lomond 12yo single malt has spirit from two types of stills and Loch Lomond Inchmurrin Madeira is said to offer an “exceptionally smooth” single malt.

Loch Lomond Original Single Malt Scotch whisky, an entry level single malt with a RSP of £29.99 for a one-litre bottle, will also be highlighted in Cannes.

New packaging is designed to emphasise Loch Lomond’s tradition and quality

The Glen Scotia range is inspired by Campbeltown, one of the five designated Scotch whisky regions and known as the ‘Victorian’ whisky capital of the world.

The three new single malt expressions include two new variants which are exclusive to global travel retail: Glen Scotia Campbeltown 1832 marks the founding date of the distillery, and the Glen Scotia 16yo. The Glen Scotia Victoriana is matured in charred oak casks and Pedro Ximenez sherry casks.  All the expressions are bottled non-chill filtered.

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Three new single malt expressions from Glen Scotia are inspired by Campbeltown

De Almeida commented: “This exciting new range will enable us to build for future growth. I am particularly keen to work in closer cooperation with partners that are willing to offer consumers something different and, by doing so, delivering on the sense of discovery, one of the key pillars of travel retail.

“Providing choice to consumers inherently creates a reason for them to come back to the store, which is important for all categories, and in particular for single malt Scotch whisky where consumers tend to look for something new to add to their drink repertoire.”

The Loch Lomond Group core global travel retail range will be available from early 2017 with RSP ranging from £27 to £75.

Further information is available from André de Almeida by email: andre.dealmeida@lochlomondgroup.com


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