SOUTH KOREA. Shinsegae Duty Free has added Josun Hotel Kimchi to its Taste of Shinsegae food zone at Incheon International Airport terminals 1 and 2.
The signature kimchi brand from Josun Hotels & Resorts, widely recognised as one of South Korea’s leading premium kimchi brands, further strengthens the retailer’s premium K-food offering.
The store showcases the brand’s best-selling varieties, including napa cabbage kimchi, young radish kimchi, cucumber kimchi, white diced radish kimchi, and kid-friendly cabbage kimchi and white diced radish kimchi (400g).
The range is presented in travel-friendly 1kg pouch and 650g container formats for added convenience.
The kimchi range combines Josun Hotels & Resorts’ chefs signature recipes and carefully selected homegrown ingredients to offer authentic, hotel-quality flavours.
The brand has earned a loyal customer base and is popular both as a premium gift and for everyday home dining.
Shinsegae Duty Free underscored its focus on strengthening its premium food assortment with distinctive Korean brands in response to rising global demand for K-food.
The enhanced selection offers international travellers wider access to authentic Korean flavours while enhancing the airport retail experience. ✈
