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Shiseido is poised to bolster its White Lucent line this spring/summer with the introduction of Total Brightening Serum. The treatment is claimed to target dark spots and reduce impurities from the skin’s surface down to the deeper layers.
Key ingredients include resveratrol (said to reduce melanin production and prevent yellow dullness caused by UV damage), and Shiseido’s new ProBright 4 MR complex, which claims to promote microcirculation and achieve the ideal white skin tone, according to the brand.
In tests conducted by Shiseido, after 12 weeks’ regular use 94% of women noticed a whitening effect, 89% felt that dark spots were reduced and 87% said that their skin’s microcirculation was improved.
For optimum results Total Brightening Serum should be used twice a day, in the morning and at night.
