Smashbox advocates animated beauty with tokidoki – 15/11/06

US. Smashbox Cosmetics has teamed up with renowned illustrative artist Simone Legno, creator of tokidoki, to produce a limited-edition make-up collection for spring 2007.

Tokidoki, rooted in the traditional Japanese art of anime, depicts a fantasy world that is meant to represent the hope and hidden energy within.

Legno’s designs often feature rainbows, clouds and cute, child-like characters, such as the magic make-up angel created for Smashbox. Accordingly, Smashbox has chosen complementary shades of shadow, tints, blush and glosses for the line.

The tokidoki for Smashbox collection features an Eye Shadow Quad (US$30), a Lip Gloss (US$18), a Skin Tint (US$28), Artificial Light (US$22), a Stellina Makeup Mirror (US$32) and a Soft Lights and Brush Set (US$48) – the latter available exclusively at Sephora.

There are also 10 limited-edition Collectors Sets available (exclusively via www.smashbox.com), which contain the complete make-up collection and are signed by Simone Legno.

The eye shadow quad is available in two colourways: Modella (bone, baby blue, peach and chocolate brown) and Celebrita (baby pink, vibrant purple, pearl and pewter).

The lip gloss comes in two ultra-shimmery shades of pink, called Dolcissima and Drammatica.

The Skin Tint, designed to brighten both cheeks and lips, contains vitamins A, C and E, plus Echinacea and aloe. It too is available in a bright pink shade called Bella.

Artificial Light is sheer luminiser product that can be mixed into foundation or body lotion for a head-to-toe glow. It is also suitable for use as a cheek or brow bone highlighter. The tokidoki shade is Flash di Luce – a pale, pinky gold.

The Stellina Makeup Mirror is a compact mirror presented in a brightly-coloured travel pouch.

The Soft Lights and Brush set is a jumbo pot of pressed powder, imprinted with the tokidoki logo and accompanied by a body fan brush. The shade available is Dolce Vita (pink). The powder should be swept across cheeks, temples and nose for a bright, healthy glow.

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