Smashbox Cosmetics has created the new Always Sharp 3D Liner, an innovative eye pencil that “˜self-sharpens’, according to the brand. It is being rolled out into travel retail worldwide this month.
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As the name suggests, the pencils contain reflective, 3D pearls that glide on and, thanks to an inbuilt sharpener in the cap, self-sharpen every time said cap is twisted off. The line was inspired by the Smashbox pro make-up artists who sharpen their tools on set before every use.
“These intensely pigmented pencils have amazing shimmer in them, so they really wake up eyes in photos – and of course in real life,” noted Smashbox Founder and Celebrity Photographer Davis Factor.
In travel retail Always Sharp 3D Liner is available in eight shades: 3D Gemstone, 3D Galaxy, 3D Neptune, 3D Sparks, 3D Billionaire, 3D Pacific, 3D Orchid and 3D Gunmetal.
