Smashbox perfects its pout

US. Smashbox Cosmetics has created a new lip line called GELS. They are claimed to deliver sheer, shiny, non-tacky colour. In addition, the formula contains antioxidants and mango/shea butter for added protection and conditioning.

The gels, which are presented in transparent tubes with a built-in lip brush, have a honey scent and taste. They will retail at about US$18.

Smashbox has created a trio pack of GELS, exclusively for the inflight sector. This set comprises three hot shades – a pink, a shimmering nude and a red. The recommended price point is US$35.

RECENT STORIES ON SMASHBOX COSMETICS

Smashbox Cosmetics strengthens team – 13 April 2004

Smashbox set to enter key airport doors – 1 April 2004

Food & Beverage The Magazine eZine