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Stolichnaya Premium Vodka’s Chief Marketing Officer, Marco Ferrari |
LUXEMBOURG. SPI Group has announced the appointment of Marco Ferrari as Chief Marketing Officer, to drive Stolichnaya Premium Vodka’s global marketing strategy.
He joins Stolichnaya at a time when SPI Group is investing heavily in the brand, with the recent launch of a new advertising campaign in the US and an exciting phase of new product development in the pipeline, the company said.
Ferrari brings a wealth of experience, as the former Director of Marketing & Strategic Development at Fratelli Branca Distillerie, Italy, where he was responsible for brands such as Fernet-Branca, Brancamenta and Sambuca Oro Borghetti.
Before this, Ferrari spent 12 years with Bacardi, where he worked in marketing roles based in Italy and the UK, including responsibility for the Bacardi brand in Europe.
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