SPIRITS & WINES: Inniskillin goes for Gold in Latin America

US. In a joint statement from Diplomatic Supply Americas (DSA), Imagination Unlimited International (IUI) and Inniskillin have announced new listings of Inniskillin Gold Vidal Oak Aged Icewine onboard LanChile as of 1 April 2004 and Brazilian carrier Varig as of 1 May 2004.

In 2003, Inniskillin Icewine was rated the 47th best-distributed wine and spirit product, and the second best in the category of Champagne, sparkling, table and dessert wine in the 2003 global ranking by “Best’n’Most” (Generation DataBank). “We are extremely honoured at such a major entry into the South American market,” said IUI owner Lars Johansson (pictured, below right).

Commenting on the listing, DSA account director Samantha Rouff (pictured) said: “DSA has been involved with Inniskillin Icewine since the beginning. The brand is tailor made for our industry; the compact premium 200ml package is very space friendly. You can fit six bottles at US$ 39 of Inniskillin in the same space as a [single] premium product which retails for US$85.

“It is good financial sense and a product that is very popular with the International traveller, including wine enthusiasts. It is a good fit all around for all parties.”

DSA president Steve Flanagan (pictured, above left) commented: “We, DSA successfully list Inniskillin Icewine in our programmes on Delta. With the addition of LanChile and Varig and we are reviewing additional opportunities to expand on this partnership.”

Inniskillin International executive vice president Roger Provost added: “High quality travel retail is our priority. These listings add to the core of our strategy and premium listings where we are ‘rubbing shoulders’ with other major international premium spirits. The global ambition of Inniskillin Icewine calls for truly global quality distribution by partnering with selective airlines and duty free operators.”

Travel retail enquiries to Lars G Johansson at e-mail lars@IUIbrands.com telephone: +1 540 552 3355 or Diplomatic Supply Americas, Samantha Rouff at e-mail samantha.rouff@dsamericas.com or Stephen Flanagan e-mail steve.flanagan@dsamericas.com or telephone: +1 305 718 9595.

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