SSP Group expands bakery portfolio at Frankfurt Airport with two more openings

GERMANY. SSP Group has opened self-service bakery BackWerk and French-inspired bakery Le Crobag at Frankfurt Airport. Both brands are making their German airport debut, SSP said.

BackWerk is a well-known bakery chain across Germany. The 145sq m Frankfurt Airport store can seat 30 people and features a “warm and inviting environment”. It is located in the arrivals hall of Terminal 1, in Area C.

BackWerk launched as Germany’s first self-service bakery and has now set its sights on the airport environment.

The 33sq m Le Crobag unit features a comfortable seating area that reflects traditional French bistro style and offers classic French baked goods and pastries. It is located landside between the terminals and train station.

The two store openings form part of a tender won by SSP to run nine bakery and snack outlets at Frankfurt Airport. In addition to BackWerk and Le Crobag, SSP operates Brezelbäckerei Ditsch, Kamps Backstube, Perfect Day Micro, Wiener Feinbäcker Heberer and Heberer’s Traditional Bakery.

BackWerk Management Managing Director Karl Brauckmann said: “As Germany’s largest bakery, we are convinced that our experience in quick-service catering will be ideal to meet the demands at the airport. We are developing a new, commercially valuable channel.”

Le Crobag reflects traditional French bistro style and offers classic French baked goods and pastries.

Le Crobag Head of Business Development David Huschidarian commented: “Commuters as well as long-distance passengers can now treat themselves to oven-fresh, original French croissants and baguette specialities for their journey.”

SSP Germany Director Business Development & Properties Jan Kamp added: “The brand mix we proposed for this initiative was precisely tailored for the specific needs of all relevant customer groups at the airport. We will enhance the new units with a stronger takeaway focus and high-level service.”

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The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. Last year’s FAB took place on 20-21 June in Helsinki. FAB 2019 will be held at Dallas Fort Worth International Airport on 26-27 June.

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