Starboard reveals Alaska-exclusive retail assortment with Virgin Voyages

USA. Leading travel retailer Starboard Group is debuting an Alaska-exclusive retail experience onboard Virgin Voyages’ Brilliant Lady as the vessel is set for its first Alaska season.

The offer features destination-inspired collections, local artisan brands, personalisation offerings and commemorative products for the sailing.

Starboard noted that exclusive-to-cruise items account for more than half of all onboard retail sales on Alaska itineraries.

Onboard Brilliant Lady Starboard is debuting:

• • A special collection from M&W Design Co. featuring a handcrafted wooden ship standee and sustainable wooden postcards featuring Virgin Voyages–branded graphics;
  • An exclusive Virgin x Salty Sisters Red Collection featuring handcrafted jewellery, hair clips and bolo ties incorporating Virgin’s signature red.

Starboard’s broader Alaska assortment, available to all cruiseline partners in the region, including Princess Cruises, also features exclusive collections, local artisan brands, personalisation offerings and cruise line-specific products.

• In apparel, Starboard’s Alaska exclusives include the Dreamy Alaska collection for women, Happy Camper collection for men and Little Scouts collection for kids as well as limited-edition pieces such as an Alaska bomber jacket.
• Guests on Alaska itineraries can personalise bags and hats using patches, pins and bag charms curated by Starboard.
• Starboard has also created a ‘Taste of Alaska’ collection featuring snacks and gourmet products such as locally inspired chocolates, small-batch sea salt, and kelp-based seasonings, hot sauces and cookies from local artisan brands.
• Other highlights include exclusive charms inspired by Alaska’s ports of call from Pandora and hand-painted ornaments.
• Featured Alaska-based and artisan brands across food, beauty, gifts and lifestyle include Waterbody, Barnacle Foods, Mark Kelley Photography, Native Northwest by Garfinkel Publications, Alaskan Reflections, Denali Dreams, Salty Sisters, Dune Jewelry, Prince William Sound Salt Co and Chugach Chocolates.
• For Princess Cruises specifically, Starboard has introduced a limited-edition Pendleton Woolen Mills blanket, available exclusively on Princess ships sailing Alaska itineraries. Only 250 individually numbered blankets were produced.

“Alaska is one of the most distinctive destinations we serve, and our team has thoughtfully developed collections and experiences that reflect the landscapes, culture and sense of discovery that make the region so special,” said Starboard President and CEO Lisa Bauer.

“From exclusive apparel and housewares to local artisan jewellery, lifestyle and food brands to personalisation opportunities, we’re creating retail experiences that help guests connect more deeply with Alaska and take home meaningful reminders of their vacation.” 🛳️