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Mighty Media Group Pty Ltd Chief Enabling Officer Stephenie Rodriguez leads a global team of strategists, analysts, digital marketers and web development specialists from the company’s headquarters in Sydney |
INTERNATIONAL.The Moodie Report is pleased to announce that Mighty Media Group Pty Ltd Chief Enabling Officer Stephenie Rodriguez will join the expert panel of judges for the airport-specific digital, mobile and social media awards, ‘The Moodies’.
As previously reported, winners of the awards will be announced at a dedicated lunch on day two of The Trinity Forum in Bangkok, which runs from 26 – 28 February 2014.
In her role at Mighty Media Group, which is based in Sydney, Australia, Rodriguez works with B2B and B2C organisations to identify the roles and opportunities that digital, mobile and social media have on the present and future for industries including travel retail, food & beverage, hospitality, infrastructure, finance and fashion.
Commenting on the role of social media in business, Rodriguez said: “The term social media has been widely used as a catch-all place for businesses to articulate where they are connecting with social consumers.
“However, few companies are truly harnessing the power of these platforms to fully listen intimately to the voice of the consumer and in turn deliver smarter, more personalised marketing and not only demonstrate how they are succeeding but define the true ROI.”
The Moodie Report Executive Director – Business Development & Innovation Matt Willey has also been named as a judge.
Willey said: “Following a very strong inaugural showing last year we are pleased to announce the return of the hotly contested ‘The Moodies’ Digital and Social Media Awards.
“The industry has witnessed some great social and digital executions this year and the judging panel looks forward to determining the best of the best. Requests for nomination forms have been flooding in and we are pleased to be able to open up the nomination process via a dedicated ‘The Moodies’ webpage.”
As announced last month, SimpliFlying CEO Shashank Nigam will also serve as a judge for the awards. Nigam is a sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy.
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Nigam said: “In this connected age where we all need to think differently about aviation marketing, I’m particularly excited to see a showcase of social media results that link back to the travel retailers’ bottom-line.”
SimpliFlying.com is one of the leading blogs on aviation with its Twitter handle (@simpliflying) said to be one of the top five most influential on airlines. The consulting firm has worked with over 40 airports and airlines to help them with their aviation marketing strategies.
The deadline for nominations for “˜The Moodies’ awards has been extended to 17:00 GMT on Friday 17 January 2014.
The awards debuted last year, attracting over 160 submissions from around the world and offering a fascinating tapestry of social and digital media excellence.
Nominations are free of charge and can be made online via The Moodies website: www.TheMoodiesAwards.com
For more information, please contact The Moodie Report Event Manager Joanna Puckett: joanna.puckett@themoodiereport.com
