Swiss Eyewear Group has secured its first listing in travel retail on board Virgin Atlantic with DFASS. The INVU sunglasses for women (B2515a) are now available on all global routes with the airline and will retail at £39.
The glasses have matte black and smoke-coloured frames with INVU branding and metal detail on the arms. Each pair has a slight cat-eye shape and smoke-grey gradient ultra-polarised lenses, and comes with a free case, cleaning cloth and two years manufacturer’s warranty.
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The INVU sunglasses mark Swiss Eyewear Group’s first step in travel retail |
“The sunglasses category is extremely competitive in travel retail, particularly inflight, so we are really delighted that DFASS has shown it believes in INVU by listing the brand with icon carrier Virgin Atlantic,” said Martyn Westbury, Head of Sales at Newthing, the exclusive travel retail distributor of Swiss Eyewear Group.
To support the launch, Westbury will be taking part in the Virgin Atlantic crew launch day on 15 April to provide product training. “It’s really important that crew understand a new line in the inflight catalogue. Not all sunglasses are the same and product knowledge is paramount to whether an item sells or not. Certainly if DFASS is prepared to invest their trust in INVU as a brand then we are more than prepared to invest time in crew support,” he explained.
DFASS General Manager UK Anthony Fletorides added: “At DFASS we are constantly looking for fresh, new brands which offer passengers excellent quality at superb value for money prices. We were immediately impressed by the INVU collection of ultra polarised sunglasses and particularly like the look and style of the model selected. They are a perfect fit for the current Virgin Atlantic inflight offer.”
