AUSTRALIA. Nuance Australia has opened StudioT2, a 290sq m fashion and lifestyle emporium in Sydney Airport’s domestic Terminal 2.
Hailed as the first offering of its kind from the travel retailer, the new store offers an assortment of cosmetics, fragrance, beauty, skincare, technology and sunglass brands, all handpicked to appeal to the terminal’s specific customer demographics.
The new brands available at StudioT2 include:
• Technology: Sony, Apple, Beats by Dr Dre, Bose, Canon, Nikon, GoPro;
• Fragrances: Marc Jacobs, Roberto Cavalli, Chloe, Dior, DKNY, Zegna, Paco Rabanne, Thierry Mugler;
• Cosmetics: MAC, Napoleon Perdis, Dermalogica, Benefit, Grown Alchemist, OPI, Clarins, Jurlique, Clinique, Lab Series;
• Sunglasses: Oakley, Ray Ban, Carrera, Maui Jim, Prada, Gucci, Dior and Tom Ford.
Sydney Airport said StudioT2 represents a significant step in its ongoing expansion of T2.
“At Sydney Airport we put our customers first and invest heavily in understanding their wants and needs via extensive research studies. Our expansion plans and vision for T2’s retail mix are designed to directly respond to our customers’ needs,” said Sydney Airport General Manager Retail, Andrew Gardiner.
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Studio T2 offers a ranges of cosmetics, fragrance, beauty, skincare, technology and sunglasses brands selected to appeal to Sydney Airport T2’s customer demographics. |
“With some of the highest sales per square metre in the country, this unique retail destination is attracting the interest of a number of high profile brands and travel retail partners in fashion, accessories, jewellery, and food and beverage,” he added.
“With expansion creating significantly more retail space in T2 – and a significant number of new and existing tenancies set to become available across the T1 international and T2 domestic terminals in 2013 and 2014 – we are confident of creating a world-class airport experience that delivers choice, value and convenience for our customers.”
Nuance Australia CEO Philippe Boyer said: “T2 is one of the busiest terminals in Australia, so our range in this store is tailored to a diverse passenger profile. Domestic travellers are typically time-poor, so the offer at StudioT2 aims to deliver the latest technology, hottest sunglasses brands, and the best and most popular beauty brands in Australia in one conveniently located, easy to browse store.
“At StudioT2 we are pioneering innovative and interactive retail concepts based on what our shoppers want, including experiential zones where passengers can discover the latest technology from leading brands or get a beauty treatment while they wait for their flight. We’re very excited about the opportunities this new store presents for us and our brand partners.”
StudioT2 was designed in-house by the Nuance team, led by Retail Design Manager Salvatore Cassaniti. The design process was a collaborative effort between Nuance and the Sydney Airport retail team.
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