Tennent’s launches gluten free lager in travel retail

Tennent’s Gluten Free lager is being sold onboard P&O Ferries and Tallink Silija vessels

Leading Scottish brewer Tennent’s has launched its latest edition, Tennent’s Gluten Free 5% lager, in travel retail.

The premium Scottish lager, handled by C&C Group International, has been listed by P&O Ferries and Tallink Silija, thought to be the first major operators to cater for gluten-intolerant beer drinkers.

“Gluten free is becoming more and more a topic for consumers as well as for operators, since the number of gluten-intolerant consumers is drastically increasing,” Tennent’s stated.

The distiller said P&O Ferries and Tallink Silija would offer the new Tennent’s edition across their fleets, along with gluten-free food offers.

Tennent’s Gluten Free is described as golden, with a light sparkle, and offers a full-bodied taste.

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