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Rotary’s Jura Hero timepiece is an example of The Dreyfuss Group’s endeavour to maintain the Swiss heritage of the brand |
The Dreyfuss Group, whose brand portfolio includes Rotary, Dreyfuss & Co and J & T Windmills, has been awarded the Queen’s Award for International Trade.
Described as the UK’s “most prestigious” business awards, the prize recognises businesses that have achieved substantial growth in overseas earnings and in commercial success through either “outstanding achievement” over three years or continuous achievement over six years. It follows the announcement of Chinese investment in the family-run Swiss watch business.
The Dreyfuss Group said it was “honoured to be awarded Britain’s most coveted commercial prize” and stressed its commitment to achieving sustained growth through profitability and innovation. The belief in international trade is central to the company’s yearly business strategy, it said.
The Dreyfuss Group Managing Director Victoria Campbell said: “It is a phenomenal achievement for The Dreyfuss Group to be recognised for this award, and one that we are extremely proud of. We will carry The Queen’s Award for Enterprise in International Trade with pride for the next five years.”
Dreyfuss Group CEO Robert Dreyfuss represents the fourth generation of family management at the company which distributes to more than 45 countries and regions including Hong Kong, China, India, Indonesia, Singapore, Middle East, Europe, North America, Canada, Germany, South Africa, Russia and the UK.
Rotary was founded in Switzerland in 1895 by Moise Dreyfuss before being moved to Britain in 1920 when the company also began to import watches. In 1940 Rotary was named as watch supplier to the British Army. In 2013 Rotary entered into a four-year partnership with Chelsea FC as Global Official Timekeeper, a deal regarded as “the catalyst to accelerated overseas growth”.
“The partnership has allowed Rotary to enter into new territories by being associated with the luxury London club, initiating immediate brand awareness. Chelsea’s reach both internationally and locally is phenomenal; statistics show that two billion fans follow football with a broadcast reach of 545 million,” the Dreyfuss Group stated.
“By associating Chelsea with Rotary, brand recognition in the market has increased significantly within virgin territories in the Asia Pacific region,” it added.
The Dreyfuss Group has preserved its Swiss heritage which, it says, it builds on by investing in new product development, staff training and leading technology to ensure it meets the needs of the modern consumer.
