We continue our enhanced coverage of last week’s pioneering Virtual Travel Retail Expo by bringing readers more highlights from the Engagement Lounge, one of the key elements of the digital event.
Puig celebrated 150 years of Penhaligon’s with a fascinating session that showcased the richness of the brand’s fragrance heritage and explored its best-selling scents across its British Tales, Trade Routes and Portraits lines.
The captivating experience (available by clicking on the video link above) was led by Puig Retail Education Manager Dominic Collingridge, who shared his love of and passion for perfumery. Through a series of stunning animated videos, Collingridge told the story of William Penhaligon’s life and his journey to creating one of the UK’s most-loved fragrance houses.
Puig is still showcasing the latest fragrances from its powerful portfolio of brands at its #Virtual Stand during our 30-day encore period. The range includes Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Nina Ricci, Christian Louboutin, Penhaligon’s and L’Artisan Parfumeur.
