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Cannes debut: The Naked Grouse is slow-matured in sundried Spanish sweet sherry casks for smoothness |
UK. The Naked Grouse premium blended Scotch whisky, the latest addition to The Famous Grouse family, will be revealed for the first time in travel retail at the 2011 TFWA World Exhibition in September (Maxxium stand number: Green Village M53).
Already an award-winner in domestic markets, the product contains two malts, Highland Park and The Macallan, which have been slow-matured in sundried Spanish sweet sherry casks – claimed to be the most expensive in the world – to give the blend smoothness.
The Naked Grouse will be marketed in travel retail at a retail price of €30 or equivalent.
The Naked Grouse has won a Gold Best in Category medal in the International Spirits Challenge, a Masters Award in the premium blends category of the Scotch Whisky Masters and a prize for Bottling of the Year under £35 in the Scottish Field Whisky Challenge 2011.
Steven Sleigh, Area Director Global Travel Retail of brand owner The Edrington Group, said: “Travel retail is a hotbed of innovation and The Naked Grouse represents a significant departure from the usual style of blended whiskies, but one which boasts a proud heritage.
“Stripped of fancy trappings, The Naked Grouse is a simple yet chic presentation of a sherried, ultra-smooth Scotch which is a pleasure to drink.”
The Naked Grouse can be savoured neat, on the rocks or enjoyed in simple mixed serves or cocktails.
The Naked Old Fashioned cocktail is said to release the flavours. Pour 50ml of The Naked Grouse over cubed ice with two dashes of cocktail bitters and 10ml sugar syrup, stir for 20 seconds and garnish with orange zest.
About The Famous Grouse
The Famous Grouse Finest was introduced 115 years ago by founder Matthew Gloag. The blend was joined in 2008 by The Black Grouse, a premium blend with a smoky and smooth taste, and by The Snow Grouse in 2009, a light delicate blended grain whisky designed to be served chilled.
The Famous Grouse is the number one whisky in Scotland and the sixth blended whisky worldwide. The Famous Grouse is exported to over 100 countries.
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