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The 300sq m main store has been completely refurbished as part of a broader Departures lounge facilities expansion plan |
UK. The Nuance Group has completed its extensive shop refurbishment programme at London City Airport.
As part of a broader Departures lounge expansion, the airport’s 300sq m main store has been completely refurbished and a new pier with additional boarding gate access has also opened.
The new store – which is geared towards the core category products of fragrances and cosmetics, liquor and tobacco as well as food and consumer technology – boasts many additional premium products aimed specifically at the high socio-economic customer profile that frequents the airport, said Nuance.
The range in perfume and cosmetics now includes brands like La Prairie, with significant range extensions for Chanel, Lancôme and Molton Brown.
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The refurbished store boasts significant range extensions for Chanel, Lancôme and Molton Brown |
For the confectionery category, French brand Valrhona is proving to be a welcome inclusion to the range, as are the premium malt whiskies, Cognacs and fine wines aimed at the connoisseur traveller.
The Nuance Group UK Area Manager Martyn Scarf explained: “Our aim was to create a store with defined ranges and layouts to ease and speed up the shopping experience. Many of the airport users are experienced travellers who know the airport well and often leave checking in until quite late. It was therefore essential to adapt our stores to their limited airside dwell-time. We believe that, through the simple design of our newly refurbished store with its large, open and inviting shop frontage integrating seamlessly into the newly extended Departures lounge, we have created a new and exciting shopping experience.”
In addition to its main Tax and Duty Free store, The Nuance Group now operates a second shop within the Departures lounge: a 45sq m gift and fashion accessories shop, which offers a small but concise range of Hugo Boss Black Label products aimed at both male and female business travellers.
Nuance has also introduced a complementary range of gift products specifically aimed at the business travellers, featuring brands such as Samsonite, Radley and Montblanc, which are all represented within the shop through their own personalised wall displays.
Customer reaction to the enhanced offer has been very encouraging, Nuance noted.
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