The Nuance Group has exclusively launched ck one color from Coty Prestige into travel retail at its recently unveiled Duty Free Store at Antalya Airport Terminal 2. This follows an exclusive global agreement with Coty Inc for the new line until the end of October this year.
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The launch of ck one color will be supported by personalised display, enabling the brand “to express itself fully” |
ck one color was introduced in the new store – operated through the Nuance-NET joint venture – in early June, and the roll-outs will be continued in selected key European gateways later this year.
According to Nuance, Antalya Airport is one of the top ten European airports during the summer season, attracting an increasing number of Russian and Eastern European travellers. With this in mind, the group has introduced a number of new elements designed to cater and meet the demands of these important market segments with a special interest towards the fast growing colour cosmetics products.
The Nuance Group Europe Commercial Director Alex Anson said: “Coty Prestige is a leader in the fragrance and cosmetics industry and Calvin Klein is an iconic brand – one which has never been afraid to innovate and make bold product statements. Our ongoing mission at The Nuance Group is to drive innovation as a core component of our commercial strategy and within this remit, right products are the key – as is offering our customers new retail experiences.
“ck one color fits perfectly with our strategy for Antalya where we are committed to raising the bar in airport shopping experiences through innovation, brand focus and consumer engagement. Calvin Klein, as a brand, fits perfectly within this strategy and we are delighted that, through our strong partnership with Coty, we are the first travel retailer to bring ck one color to market.”
Calvin Klein expanded its beauty range with the new ck one color cosmetics line earlier this year. This 19-piece collection marks Coty’s first foray into colour since 2008 and offers a bold “˜nothing to hide’ range boasting punchy shades in sleek, minimalist packaging. Designed for all ages, cultures and genders, the brand is described as authentic, confident and cool, offering “a simplified approach to beauty that embraces individualism and defies stereotypes”.
Coty Travel Retail EMA Director Antoine Lafourcade said: “Over the past four months, Coty Prestige has launched ck one color in the US, Australia, Spain, Portugal and France and will be expanding to the UK in the coming weeks. The first results from the domestic markets are amazing and very promising as consumers appreciate the iconic and edgy, multi-functional products and textures.
“We’re proud to partner with The Nuance Group Europe to make the brand’s global travel retail debut within the high profile Antalya T2 re-opening, before rolling out to other key airports in the course of the year. For Coty, Antalya is a key European airport which has proven very successful in driving fast paced growth the last few years.”
The launch of ck one color will be supported by personalised merchandising display.
“This exciting project mirrors the growing collaboration between Coty and The Nuance Group Europe. Together, in Antalya, we will bring excitement and develop further growth in the region,” Lafourcade added.
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Introduced in Antalya Airport in early June, ck one color will roll out in selected key European gateways later this year |
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