The store is cleverly designed so as to reflect the essence of chocolate with the walls made to look like big chocolate bars
NETHERLANDS. The Nuance Group opened its new-style Chocolate store at Amsterdam Airport Schiphol on Friday 8 October.
Nuance, the world’s largest airport retailer, sells confectionery in 14 stores at Schiphol – seven being Nuance-owned outlets and the rest operated in close collaboration with other retailers.
Schiphol terminal one has undergone a major expansion and this new store forms a crucial part of the development.
The 105sq m (1,129sq ft) store is sited just after the security check and directly opposite the Liquor & Tobacco and Perfume & Cosmetic stores due to open in February 2005. The store is cleverly designed so as to reflect the essence of chocolate with the walls made to look like big chocolate bars. “A truly unique environment for any chocolate lover,” said Nuance.
The store carries a full confectionery range, including an exclusive Neuhaus loose bulk counter with a large truffle section. Focussing on the predominantly European passenger base, the store caters to the two distinct passenger groups (pre-dominantly morning charter flights and evening business-related) with the ability to revolve the product offering to suit the relevant passenger profile.
Nuance’s General Manager, Henri Koopmansaid: “Amsterdam Airport Schiphol and The Nuance Group worked closely together to develop this new retail space. It was our intention to create the ideal environment for passengers to purchase confectionery and I am very pleased with the result and am convinced that with this new store, we can use our expertise in specialist retailing to maximize the European passenger sales”.
NOTE: Look out for the October print edition of The Moodie Report which includes an extensive profile of Zürich Unique Airport’s Airside Centre.
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