SPAIN. The Puig group has updated its Carolina Herrera 212 On Ice franchise with a new duo for summer 2005. It is being launched in European travel retail this month.
The women’s version is described as a fresh, floral, fruity juice. It opens on notes of bergamot and grapefruit, leading to a heart of jasmine, rose and peony on a base of musk and sandalwood.
It is presented in the signature On Ice flacon and transparent outer carton, this year coloured a delicate shade of peach. It is available as a 60ml edt spray.
The men’s version – a sensual, woody transparent – is characterised by notes of mint and sandalwood. Other key ingredients include ginger, nutmeg and incense.
212 Men On Ice is presented in a rectangular flacon encased in an ice block-style outer carton coloured a refreshing sea-blue. It is available as a 100ml edt spray.
The advertising visual features a couple poised to embrace on a weathered balcony overlooking downtown Manhattan.
Also new from Herrera is the new men’s fragrance, Aqua (The Moodie Report.com, 5 January).
In addition, the Puig group has extended its “alternative” Comme des Garçons brand with a new limited edition for the women’s fragrance Commes des Garçons 2.
Love Hurts is a 25ml spray bottle is the form of an eye-catching silver lurex heart. The outer carton is black with a silver heart motif.
It follows on from last summer’s Flower Power edition, and the previous year’s Happy Pillow.
MORE STORIES ON THE PUIG GROUP
The Puig group unveils new Herrera fragrance – 05/01/05
Jean-Roch Giovachini departs the Puig group – 11/01/05
Puig prepares to extend the Prada phenomenon – 03/11/04
Puig unveils Barbie and My Scene scents in travel retail – 06/10/04
