SOUTH KOREA. The Shilla Duty Free has teamed up with French beauty house L’Occitane for the exclusive Asia Pacific launch of Chinese New Year Limited-Edition Shea Butter Hand Cream.
The hand cream is available exclusively at The Shilla Duty Free stores in South Korea, Singapore and Hong Kong from now until stocks last.
L’Occitane’s Shilla exclusive, featuring auspicious red packaging, is designed as a unique gift for the festive Lunar New Year period.
One sku of the standard L’Occitane Shea Butter Hand Cream is sold every three seconds around the world, The Shilla Duty Free said. The limited edition is priced at US$28 in South Korea, S$39 in Singapore, and HK$235 in Hong Kong, respectively.
“Shilla is thrilled to partner with L’Occitane to exclusively introduce the Chinese New Year Limited-Edition Shea Butter Hand Cream to the Asia Pacific travel retail markets,” said The Shilla Duty Free Vice President of Global Merchandising Division Raelene Johnson.
“The collaboration is a wonderful opportunity for us to spread the good fortune to our travellers during this festive celebration. It is also our way of bringing fresh shopping experiences under our skincare category. With its vibrant packaging, this limited-edition hand cream will certainly capture the hearts of our customers and help to usher in a great start to the New Year.”
“We are proud to launch the limited-edition hand cream in a new festive packaging for Shilla’s global shoppers,” commented L’Occitane Travel Retail Marketing Director Jenny Chung. “This little miracle worker makes a thoughtful present for family and friends this Lunar New Year, as it comes dressed in the prettiest shade of red that symbolises good luck and fortune. It is also a great beauty companion to carry in the purse – with its lively colour and convenient packaging, ladies can go house-hopping in style and comfort during this festive period.”
The hand cream, packaged in a tube, is described as the ideal solution for cracked and chapped hands, as it moisturises without leaving oily traces. It is enriched with 20 percent organic Shea Butter, and blended with honey, almond and coconut oil.
