This Week on Social Media is our regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
This week, we’ve rounded up social media posts from travel retailers worldwide showcasing tourism attractions, local products, events and experiences designed to engage travellers.
Here are some examples of how travel retailers are leveraging tourism attractions to drive shopper interaction.
Dubai Duty Free
With the Dubai Duty Free Tennis Championships approaching (15-18 February), the leading travel retailer is inviting fans to secure tickets in advance for this eagerly anticipated sporting event.
The star-studded tournament promises to be another spectacular affair, featuring top 20 global players and reinforcing Dubai’s position as a sports tourism hub.
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Lotte Duty Free Oceania
Another key destination for tennis fans, Melbourne is set to attract travellers from around the world.
Lotte Duty Free Oceania is tapping into the Australian Open spirit, highlighting Altos Tequila, the tournament’s official tequila, across its social media channels.
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China Duty Free Group
The Hainan-inspired Sunset at the Market pop-up at cdf Sanya International Duty Free Shopping Complex offers shoppers an immersive taste of local culture, from premium dried fruits and coconut brittle candy to teas and lifestyle products.
The pop-up’s interactive, visually engaging setup attracts travellers and locals, with promotions such as buy 4, get 1 free on Coconut Brittle Candy, encouraging multi-item purchases.
DFS
DFS invites travel and lifestyle influencers to become Travel Shopping Experience Ambassadors in Macau this Chinese New Year.
Participants can explore famed attractions, capture their experiences in photos, and enjoy shopping rewards.
King Power Duty Free
King Power Duty Free is promoting Bangkok’s cultural and spiritual landmarks through a programme linking temple visits with dining rewards across its lifestyle portfolio.
The initiative allows Power Pass members to redeem Carat Rewards at partner restaurants located at King Power Rangnam, King Power Mahanakhon and selected city venues, extending engagement beyond the airport retail environment.
Duty Free Philippines
Duty Free Philippines is highlighting Cebu’s tourism attractions as the annual Sinulog Festival – a major event in the province – takes place this weekend (18 January), with store promotions at Mactan-Cebu International Airport Terminal 1 (Airport Village) and Terminal 2 (Arrival and Departure).
Bringing the rhythm, colours and culture of the region to travellers year-round, the stores are open 24/7, offering products from renowned global brands alongside local offerings.
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Ospree Duty Free
Ospree Duty Free joins the celebration of Makar Sankranti, a festival that heralds the harvest season and renewed opportunity.
The company conveys its best wishes to partners and travellers for a successful year ahead.
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Hyderabad Duty Free
Hyderabad Duty Free is also celebrating Makar Sankranti as the skies fill with kites and the harvest season begins.
As the festive period marks a time of renewal and optimism, the retailer extends its best wishes to partners and travellers for continued success and prosperity throughout the year.
Cyprus Duty Free
Cyprus Duty Free showcases the country’s flavours and heritage through its Kypriaka shop at Paphos Airport.
The store offers travellers a curated selection of local souvenirs, while the Kypriaka Room on its online platform enables pre-ordering for convenient airport collection.
