TimeVallée opens dazzling boutique onboard MSC Euribia

A new luxury watch destination has opened onboard MSC Euribia, courtesy of Richemont-owned TimeVallée

INTERNATIONAL. Luxury multi-brand watch concept TimeVallée, owned by Richemont, has opened a boutique in MSC Euribia’s Luxury Plaza, the world’s largest shopping area at sea. (An earlier version of this story was reported on 11 September). 

The boutique marks the second TimeVallée opening with MSC Cruises following its debut on MSC Seascape.

The store’s high-end line-up features heritage and more contemporary Maisons including Baume et Mercier, Bvlgari, Hublot, IWC Schaffhausen, Montblanc, Panerai, Tag Heuer and Ulysse Nardin.

(Above and below) Baume & Mercier, Ulyssee Nardin and Hublot are just some of the many luxury watch Maisons cruise passengers can discover in the store

The dazzling boutique offers an elevated and immersive luxury-watch shopping experience at sea. It features some of the emblematic elements of TimeVallée, including open displays and the watchband-inspired marquee that showcase each brand’s DNA.

The TimeVallée boutique also boasts an omnichannel client journey and interactive experiences with a client-centric approach. Customers can expect a trustful, knowledgeable and attentive service from experts to be guided into a magical and entertaining journey.

(Left) MSC Euribia Master of the Vessel Captain Stefano Battinelli and (right) TimeVallée CEO Michael Guenoun officially cut the ribbon

As reported, MSC Euribia features 1,278 sq m of shopping space, the largest at sea according to the cruise company. It houses a Luxury Plaza, an expansive range of tech and gadgets, as well as new environmentally responsible products in line with the ship’s environmental message.

The boutique is the second TimeVallée opening with MSC Cruises

About TimeVallée

Created in 2014 with headquarters in Switzerland, TimeVallée is a luxury and innovative multi-brand destination store offering clients access to prestigious watch Maisons.

TimeVallée is designed as an inspirational space mixing heritage and contemporary luxury that guides watch lovers to browse, learn, share and experience the watchmaking world.

The multi-brand watch concept opened a spectacular duplex boutique in Hamad International Airport in partnership with Qatar Duty Free earlier this year, and was the subject of a Moodie Davitt Spotlight Series eZine. ✈

Click here to view the TimeVallée Spotlight Series eZine

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