Irish travel retail agency TR Partners has partnered with American beauty company Athena Cosmetics to represent the RevitaLash brand in global travel retail.
RevitaLash is a leader in the prestige lash and brow category and has sold over 12 million eyelash conditioners worldwide.
The brand is available in over 70 countries and claims that a tube of RevitaLash Advanced Eyelash Conditioner is sold every 30 seconds.
RevitaLash has strong CSR credentials and donates a portion of proceeds from every product sold to support breast cancer research and education initiatives all year round.
RevitaLash’s collaboration with TR Partners comes as the brand seeks to develop its presence in the channel and fill a gap in TR Partners’ portfolio for lash and brow products.
“We are excited to be taking this important step in global travel retail with TR Partners,” commented RevitaLash Cosmetics President and Global Chief Marketing Officer Lori Jacobus.
“We are confident our innovative product offering will exceed the expectations of travel retail customers, and we look forward to further providing consumers the opportunity to find RevitaLash Cosmetics’ products wherever and whenever they shop.”
TR Partners Founder Vincent McDermott commented: “We are proud to associate ourselves with RevitaLash Cosmetics, knowing through real life experience how the brand adds value to people’s lives. We are pleased to do our part on bringing the brand’s excellent products to market in a new way and helping to make a difference.” ✈
