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INTERNATIONAL. A number of travel retail specialist agencies have teamed up to create a network under the title IBG International Brands Group. They cover multi-category portfolios in the worldwide travel retail market. The group said it offers brands “a low cost strategy to develop their business globally”.
While the individual agents will trade under their established companies, the collaboration will work as IBG, which comprises former consultants, company directors, travel retail managers and buyers. The group will supply brands and retailers with sales, marketing and account management experience.
IBG members supply regional expertise in the Americas, Europe, Scandinavia, India/Pakistan, Asia and the Middle East.
IBG members include:
David Roberts – Exclusive Brands International – Europe, North Africa and Asia
Andy Butcher – Red Zero 7 – Specialising in wines and spirits worldwide
Tim Jobber – JES – Europe and Middle East
Lola Perez – Luxury Goods – American continent
Amit Anand – KVM Luxury Retail & Business Consultancy – India, Sri Lanka, Maldives
Nicolas Guisan – Swiss Riviera Brands – Southern Europe and Latin America
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For retailers
IBG members hold individual brand supply agreements with manufacturers around the globe, including brands already prominent within the industry. IBG said its members can offer over 100 brands in total for travel retailer stores and airlines.
The group said: “Pricing within the IBG portfolio will always be at the most competitive levels as brands appointing member offices, and subsequently utilising all IBG members, will appreciate the strength of this unique collaboration. ”
For brands
IBG said its members offer brands a cost effective route to the global travel retail market. “With a simple one point of contact from the agency best located to manage your brand the network opens up for brands to penetrate the maximum travel retail potential.”
Interested parties can contact Sales@IBG.World quoting their region and the members that they would like to contact.
