 |
Perfect for travel, this is liquid in compact form |
In an innovative breakthrough, Estée Lauder’s new Double Wear Makeup To Go Liquid Compact offers a liquid foundation in a compact.
Spill-proof, mess-free and perfect for travel, the compact works at the push of a button. On the first use, users press a button on the bottom of the compact until the liquid make-up is visible.
From then, it’s one push for light coverage, two for more complete coverage and the compact dispenses just the right amount. An integral sponge allows for easy application, then the compact clicks shut and is ready for travel.
An extension of the existing Double Wear Makeup line, this version claims to stay in place for eight hours.
In a slightly different formula to the original, Liquid Compact offers increased hydration, and a skin-smoothing complex to minimise fine lines. It also aims to even skin tone and provide luminosity. Designed for any skin type, it is available in ten shades.
The campaign for Double Wear Liquid Compact features Estée Lauder’s newest face: Kendall Jenner. Jenner has emerged from the Kardashian/Jenner media phenomenon to make a name for herself as a respected model appearing on the catwalk for names such as Chanel and Marc Jacobs.
New Double Wear Makeup To Go Liquid Compact will be available at Estée Lauder Travel Retail locations worldwide from October 2015.
| https://youtube.com/watch?v=Qr70-F5fonQ |
 |
Kendall Jenner, Estee Lauder’s newest face, fronts the campaign |
