Tyko Travel Retail is expanding its Americas offering to include exclusive collections such as the Breo Orb 10 and Axis watches. The additions to its range are being launched at the IAADFS Duty Free Show of the Americas in Orlando on 22-25 March (Booth 730).
The sport-inspired Orb 10 features a back light, split lap times, stopwatch and water resistance of 10 ATM(100 metres), along with a modern finish. The unisex Axis is exclusive to travel retail and comes in trademark Breo colours with a metallic dial and silicone strap.
Tyko will also launch “modern, classic” timepieces from Kartel and hand-made jewellery collection Daisy Chain at the IAADFS show.
Tyko Sales Director Travel Retail Martin Lovatt said: “Both Breo Orb 10 and Axis bring something new and exclusive to our expanding portfolio and we are confident they will prove popular.”
Lovatt added: “The reaction to the recent launch of these brands within Europe and Asia has been remarkable and we expect big things from them throughout 2015. Each of the brands we represent provide our partners with a unique offering to their passengers, giving them a wide choice of style and price points.”
 |  |
The Breo Axis (left) and Orb 10 will be launched in the Americas travel retail at Orlando | |
As reported, the company partnered with WorldClassBrands last year and claims to have received a strong response from its inflight and ground store partners in the Americas region, in particular for its Hippie Chic, Breo and One Tribe ranges.
In 2014, Tyko unveiled its self-select Breo free-standing display unit at the IAADFS Duty Free Show. It now has more than ten units throughout the Americas with 15 additional units currently in production.
WorldClassBrands President Leonard DiCristofano said: “Breo brings something interesting to the watch and sunglasses category. The self-select concept makes engaging with the brand a pleasurable experience, easy and stress-free. Through Tyko, Breo provides partners with a ‘turnkey solution’, which takes full advantage of that all-important impulse purchase. Breo’s quality and affordability makes its collections the ideal self-purchase or gifting item.”
 |  |
The self-select Breo free-standing unit will soon be in 25 airports across the Americas | |
