AUSTRIA. Shopfitting specialist Umdasch opened its permanent showroom and information centre earlier this month in Amstetten, Lower Austria.
Aimed at architects, designers and shop planners, the Umdasch ShopShow offers more than 800sq m of trends in store branding and shopfitting. The rooms also provide the setting for Umdasch Shop Academy seminars.
On the ground floor, visitors can see the range of services provided by the Umdasch Shopfitting Group. The group’s international activities are summarised in information columns and display boards.
The upper floor is described as the brand world of Umdasch-Shop-Concept, branded in red and grey. The room is divided up like a modern museum by huge screens covered with printed plastic foil. In the individual exhibition areas collage-like modules in the fields of store branding and shopfitting are displayed.
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The stylish Umdasch ShopShow offers space for new presentations on store branding and shopfitting |
The international brands Polo Ralph Lauren and Swatch are used to explain the fundamentals of store branding.
Those involved in the practical aspects of retailing can compare “Classic Visual Merchandising” (as demonstrated by a concept store) and “Premium Visual Merchandising” (as demonstrated by the brand Airfield).
International project management, production and sourcing have their own sections.
Exchange of ideas
The Umdasch ShopShow is described as a platform for a lively exchange of ideas among professionals involved in shop investment projects: retail managers, brand experts, architects, designers, shop planners, branding specialists, marketing and advertising professionals and project executives.
A workshop area is reserved for customer and project meetings, where prototypes and samples can be immediately incorporated into meetings.
Constant changes and new additions will be made to the exhibition; for example, in Spring 2008, the “EuroShop at the Umdasch ShopShow” will be presented.
The Umdasch ShopShow in Amstetten is open from Monday to Thursday from 8.00 to 12.00 and from 13.00 to 17.00 hours, and on Fridays from 8.00 to 12.00 hours. It is also open at other times by prior arrangement (contact Karin Lehner, tel: +43/7472/605-1840).
ShopShows and/or showrooms are also situated in Neidenstein, Oberentfelden, Bolzano and Leibnitz (Assmann), and there are smaller showrooms at other locations of the Umdasch Shopfitting Group.
MORE STORIES ON UMDASCH
Understanding global branding: the Umdasch approach – 19/03/07
Austria’s Umdasch to focus on shop moods at Retail Middle East fair – 07/02/06
