During the TFWA World Exhibition in Cannes, Rémy Cointreau CEO Global Travel Retail Fida Bou Chabke shared the company’s bold vision and latest developments in a conversation with The Moodie Davitt Report Senior Reporter Ameesha Raizada.
“This year, we want to go beyond just product innovation and focus on the experiences and services we can offer to travellers,” she said.
Bou Chabke revealed an exciting launch line-up, including a collaboration with a renowned artist to create special editions for Rémy Martin, one of which celebrates the upcoming Chinese New Year.
Cointreau is introducing a limited-edition cocktail series inspired by cities, simultaneously launching a ready-to-drink range for travellers on the go.
Additionally, Bruichladdich’s travel retail range will soon include a 16 Year Old organic whisky, building on the momentum from the channel-exclusive release of The Classic Laddie Sherry Cask Edition.
Digitalisation is another force driving change for Rémy Cointreau. Bou Chabke described it as a critical tool for enhancing the traveller experience.
She said: “It’s about being in touch with the consumer, telling our story in new ways and adapting to evolving preferences. It’s about winning a share of their time at the airport.”
While the journey is still in its early stages, Rémy Cointreau sees vast potential in leveraging digital tools to build immersive and engaging retail experiences.
Sustainability is also a key pillar for the group, integrated into everything from product design to activations.
Bou Chabke pointed to impactful steps such as reducing packaging emissions and introducing lighter bottles for Louis XIII, Bruichladdich and Telmont Champagne.
These experiences are already taking shape, particularly through Rémy Martin’s 300-year anniversary celebrations.
As reported, the Rémy Martin Dream Forward Expedition concept was unveiled at Paris Charles de Gaulle Airport in August.
Bou Chabke highlighted that the pop-up in Terminal 2E – unveiled in partnership with Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP) – invited travellers to explore the maison’s vineyards and cellars through virtual reality and interactive food pairings.
This month, the celebrations are continuing with a high-profile, sensorial activation at Dubai International Airport, in partnership with Dubai Duty Free. Click here to read more. ✈
