SWITZERLAND. Swiss chocolate brand Villars has teamed up with Lagardère Travel Retail for a high-profile campaign spotlighting its refreshed visual identity at Geneva Airport.
Launched on 8 April at the central retail area, the activation delivers an immersive brand experience designed to elevate premium chocolate engagement with international travellers.
The experience is anchored by a multi-sensory installation, including a ‘sensory window’ opening onto a Swiss alpine scene, enhanced by a mountain soundscape.
A tasting zone further enhances the experience, encouraging product trial while driving engagement and conversion among international travellers.
Adding an interactive twist, the activation features a chocolate-themed Wheel of Fortune, where passengers can participate to win exclusive prizes.
Guests are also invited to capture a dedicated photo moment, designed to encourage social sharing and boost visibility.
The campaign marks a significant step in Villars’ brand evolution, introducing a refreshed brand identity while preserving its 100% Swiss DNA to reinforce its premium appeal for international travellers.
Villars Head of EMEA Travel Retail Justine Taffarello said, “Rooted in over a century of expertise, Villars embodies a fully integrated approach, from cocoa bean roasting to finished product – driven by precision, passion and artisanal excellence.
“This activation allows us to express a more contemporary and emotional brand vision in travel retail. By combining storytelling, tasting and interaction, we create meaningful connections with travellers while showcasing the authenticity and quality of our chocolate.
“We would like to extend our sincere thanks to Geneva Airport and Lagardère for their support in developing this activation.”
Lagardère Travel Retail Switzerland Commercial Director Marie Lafille added, “Continuing our partnership with iconic Swiss brands through engaging activations is essential in today’s airport environment.
“Travellers are increasingly seeking authentic, high-quality souvenirs, and this concept delivers exactly that, combining strong storytelling, sense of place and premium products.” ✈
