Virtual Travel Retail Expo Exhibitor of the Day: Lift off with Whyte & Mackay

Click here to visit the Whyte & Mackay Space Station

Whyte & Mackay features as one of our Exhibitors of the Day on 10 November during the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.

To visit the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).

In a travel retail first, Whyte & Mackay takes Expo visitors to space with its futuristic Experience Room. The Whyte & Mackay space station is playful, immersive, and experiential. It also puts Whyte & Mackay’s The Dalmore, Jura, Tamnavulin and Fettercairn brands in the spotlight.

Once on board, Expo visitors can also discover Whyte & Mackay’s exciting plans to make its malt business lift off and experience how its brands are inspiring consumers in-store and online.

Whyte & Mackay also invites Expo attendees to discover The Dalmore Ensemble Collection through a guided multi-sensory Virtual Experience at the Experience Arena.

Visitors are able to see, hear and enjoy the new campaign that seeks to inspire duty free shoppers in-store and online. Led by Global Single Malt Specialist Stephen Martin, this engaging session showcases the latest travel retail exclusive collection from The Dalmore Distillery in true virtual style.

The three new, beautifully orchestrated single malts, accompanied by bespoke music and art commissioned from award-winning creatives, are an uplifting, multi-sensory feast for the senses. The Dalmore Ensemble Collection comprises the trio, quartet and quintet which offers three, four and five-cask whiskies respectively.

Virtual highlights:

  • Discover Whyte & Mackay’s powerful portfolio of spirits brands through an out-of-this-world virtual experience at the Whyte & Mackay space station
  • Learn all about The Dalmore Ensemble Collection through a guided multi-sensory experience led by Global Single Malt Specialist Stephen Martin

Where: Wines and Spirits Hall in the Exhibition Pavilion

Wayfinding (you must be registered first):

Whyte & Mackay is taking Expo attendees on a multi-sensory journey to discover its latest masterpiece

The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.

In a bonus, registration (go to is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.

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