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Edie Campbell: the new face of Black Opium |
Yves Saint Laurent (YSL) Beauté has confirmed that 2013 Model of the Year Edie Campbell will be the brand ambassadress for its new feminine fragrance Black Opium.
The announcement took place on 6 May at Electric Paris during a cocktail event attended by over 300 beauty journalists.
Spotted by Lucinda Chambers in 2009, Campbell began her career with Mario Testino, who photographed her for a “Young London” feature for British Vogue, together with a group of up-and-coming young Londoners.
“I am truly honoured to become the ambassadress for the fragrance Black Opium,” Campbell commented. “The Yves Saint Laurent brand’s modern vision of beauty is very inspiring and I am particularly proud to represent such an audacious [female] archetype.”
She will be seen this summer in the Black Opium ad campaign directed by Daniel Wolfe.
“Edie embodies all the contemporary codes of the Yves Saint Laurent Beauté woman,” noted YSL Beauté International General Manager Stephan Bezy. “[She is] elegant, cultivated, spirited – a model with attitude. She has become a beauty icon for a whole generation”¦and we’re so proud to welcome her.”
