Great timing: ZEADES enters the key UK market
MONACO. Monaco-based jewellery and accessories specialist ZEADES has signed a distribution contract with Develop General Ltd to cover the domestic, duty free and inflight channels in the UK market.
Headed by former Swatch Group executive David Edwards, Develop General has distributed the Technomarine watch brand in the UK for the past two years.
Commenting on the new deal, signed in August, ZEADES’ Frederic Brega said: “Develop General has the premium fashion accessories approach to enable a quality brand development.
“On the duty free side, both inflight business and duty free shops are now covered by Develop General. The same goes for individual retailers and department stores on the domestic side. Deliveries and after-sales service are now provided locally.”
He added: “Following the launch of our new Select Illusion collection, the time has come to develop the brand in the major European markets. ZEADES has already been launched in Spain, and the UK and Ireland will now follow [with the Develop General deal].”
Speaking of the progress of the ZEADES brand beyond Europe, Brega said: “The three last years have been particularly beneficial for our brand development in the Middle East and Asia. Openings such as Dubai Duty Free, and most recently Bahrain Duty Free, have confirmed the brand position among the major players of the category. In Asia, our recent venture with Jonathan Holland & Associates looks set to go in the same direction.”
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