UK. The Zero Group will be taking its largest stand ever at next month’s TFWA Asia Pacific exhibition (Stand number: N9), where the travel retail specialist will be introducing several new products specially for the Asian market.
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The new Italiana by Carlucci jewellery collection will be on display in Asia for the first time at the exhibition. The 925 silver and gold geometric shapes are expected to appeal to the Asian market.
The collection is also ideally suited to scheduled carriers, the company said. Each piece is handmade by Italian craftsmen from the Tuscany region, resulting in quality, contemporary jewellery with an array of different textures, tones and finishes. Each Italiana piece comes with a certificate of authenticity from the designer.
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Zero says it is experienced in designing products for specific markets in order to accommodate regional differences. Recently, the group designed a new Carlo jewellery set – a colourful two-tone pendant, bracelet and stud earrings – specifically for Philippine Airlines which will be sold onboard from July 2008. Asian designs often incorporate more colours and more gold, said Zero, which makes the new Italiana by Carlucci collection particularly appealing for this market.
The Zero Group Regional Sales Manager – Asia Pacific Grace Tsang commented: “We are eagerly awaiting the Singapore event and are expecting to capitalise on the success we have built in the area since my appointment last year. We have the flexibility to tailor our products specifically for the Asian market and now have catalogues in four different language versions, as well as a growing number of exciting new listings across the region.”
The Zero Group is enjoying continued growth in worldwide sales, which are up +21% on the previous year.
ABOUT THE ZERO GROUP
UK-based Zero Group specialises in providing travel-related gifts and jewellery to the duty free market and promotional items to an international customer base. Operating from head offices in Southampton and with a sourcing office in Hong Kong, Zero Group has over 400 airline listings in more than 40 countries. Visit www.zeroinc.co.uk .
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