UAE. Dubai company Zóldi Jewels has has set its sights on expanding further in travel retail after it gained a presence with Emirates Airline through the EmiratesRED store and the Crew Shop at Emirates Group headquarters in Al-Garhoud, Dubai.
Zóldi Jewels Founder & CEO Maria Soldatova said, “I have a deep passion for travel and a strong connection to the world of aviation. I created Zóldi Jewels after first-hand experience of interacting with passengers from diverse backgrounds and cultures. I am excited to be expanding into travel retail as Zóldi Jewels embarks on this next stage of growth.”
Soldatova previously worked as a flight attendant with Emirates for 11 years, which she said allowed her to understand the different needs and desires of travellers. Her experiences inspired the creation of Zóldi Jewels in 2019.
“Zóldi Jewels captures the essence of unforgettable memories and meaningful journeys,” said Soldatova.
By working with retailers across channels such as inflight, Soldatova aims to share the Zóldi Jewels story. Some of the brand’s bestsellers have been earmarked for travel retail: ‘Ready for Departure’ bracelet; ‘Up in the Sky’ necklaces; ‘Take Me Away’ ring; and ‘My Private Jets’ earrings.
Soldatova added: “The focus on travel retail allows me to showcase the distinctive qualities of our jewellery and introduce travellers to a brand that resonates with their experiences. My time with Emirates helped me create pieces that evoke a personal connection – which is why I am delighted to be included in the EmiratesRED store and Crew Shop at Emirates Dubai HQ. It has given me an opportunity to work closely with the company’s inflight retail buyers and cultivate a promising future relationship.”
The packaging of Zóldi Jewels pieces is recyclable, and the brand only uses FSC-certified paper for its bags, and soy-based ink for cards and stickers. For every customer purchase the brand contributes to charities One Tree Planted and UK-based Redwings Horse Sanctuary. ✈
