Proximo Spirits is strengthening its ready-to-drink (RTD) offer with expressions from José Cuervo and The Kraken Rum, set for global distribution in 2027.
The José Cuervo Sparkling Lime Margarita combines tequila with citrus aromas, light carbonation and a tart lime finish. It is bottled at 4.5% ABV in a 250ml can and offers a convenient, travel-friendly take on the classic Margarita cocktail.
The Kraken Black Spiced Ginger and The Kraken Black Spiced Cola RTDs were inspired by popular serves for the spiced rum brand.
The Kraken Black Spiced Ginger RTD builds on an established The Kraken serve combining spiced rum with ginger beer, while The Kraken Black Spiced Cola RTD brings together The Kraken Black Spiced with a rich, fruit-forward cola flavour.
According to Proximo, the flavour-led formats will complement its established spirits portfolio and help recruit new consumers into the José Cuervo and The Kraken franchises.
Proximo Spirits Head of Global Travel Retail Roy Summers said, “Convenience and flavour are the key pillars for Proximo Spirits and our new focus on RTDs for the global travel retail market.
“We see potential for the category in global travel retail, where consumers are looking for products that are easy to understand and enjoy, but which still deliver the distinctive flavours and brand experiences they know and trust.
“José Cuervo and The Kraken give us two incredibly strong brands with which to develop this opportunity. We’re looking forward to introducing all three products to our retail partners in Cannes and discussing how we can work together to build the RTD opportunity across the channel.”
Proximo Spirits will be exhibiting at the Sud Yacht, Harbour Village during the TFWA World Exhibition & Conference in Cannes from 28 September to 1 October. It will showcase the RTD’s alongside recent launches, including 1800 Triple Cask Añejo and the Bushmills World Wood Series. ✈
