Alfa Brands will present a series of new items from Jelly Belly Candy Company to the travel retail channel at next month’s IAADFS Duty Free Show of the Americas in Orlando (Booth 526).
Among the new additions are specialised gift boxes and themed collections, including the 1.9 oz Grab & Go Bag from the popular BeanBoozled Collection. It features “weird and wild” flavoured jelly beans, as well as identical beans in popular flavours that can only be told apart by taste. The bags are currently being shipped along with the 1.6 oz BeanBoozled Flip Top Box and 3.5 oz Spinner Gift Box.
In other news, Star Wars Ultra Gift Box and Jelly Belly Star Wars Bean Machine have been added to the Jelly Belly Star Wars Collection. The gift box comprises 20 popular jelly bean flavours, including 12 sparkling jelly beans, and features Darth Vader on the lid. The Bean Machine comes with a Death Star globe and includes a 1 oz bag of jelly beans.
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The BeanBoozled line includes game-oriented products such as the Spinner Gift Box (left) | |
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Recent additions to the Star Wars Collection include the Jelly Belly Star Wars Bean Machine (left) and Star Wars Ultra Gift Box | |
Jelly Belly Candy Company has also launched a new flavour, Champagne Jelly Belly. The pale gold, non-alcoholic treats are described as light and fruity, and are currently available in 10-pound cases for bulk shipping, with gift and novelty items in the pipeline. The launch follows the recent introduction of beverage-inspired flavours Draft Beer and Jewel Ginger Ale.
Draft Beer Jelly Bellys are now also available as a Jelly Belly Draft Beer Can novelty gift. The 1.75 oz reusable can holds small bags filled with the alcohol-free jelly beans. Not available in mixes, the beer flavour also comes in a 3.5 oz bag for sharing.
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Jelly Belly says the drink-inspired Draft Beer jelly bean is one of its most popular flavours |
