Bacardi Global Travel Retail Division names Michael Coleman to key European role – 20/03/07

Michael Coleman joins Bacardi from the Imperial Tobacco Group

EUROPE. Bacardi Global Travel Retail Division has appointed Michael Coleman as its new Travel Retail Director Europe, effective 30 April, 2007.

All European Travel Retail Regional Sales Managers will report to Coleman, who in turn will report to Travel Retail Managing Director Maurice Doyle.

Coleman joins Bacardi after seven years with the Imperial Tobacco Group where he was most recently Regional Director – Western Europe. Previous positions with that company included Regional Director, Duty Free/Travel Retail, and General Manager for Southern Europe, based from Madrid.

Before that, Coleman spent four years as Export Area Director Asia for Highland Distillers, overseeing all domestic and duty free business in Asia Pacific. He also had six years in a variety of international sales roles for British American Tobacco.

“I am delighted to welcome Michael to the team,” said Doyle. “I am confident he will significantly help build on the progress we have made over the last year in meeting our more ambitious Global Travel Retail business objectives.”

Coleman said: “I am extremely pleased to be joining Bacardi. Their outstanding portfolio of premium brands has grown significantly over the past few years, and I am looking forward to the challenge and responsibility of fostering their continued growth. I am also very excited to return to this dynamic and challenging business channel.”

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