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The new advertising campaign, ‘Bacardi Together’, aims to inject more fun into the brand’s imagery |
US. Bacardi USA last night marked the launch of “˜Bacardi Together’, the new advertising campaign and visual identity for Bacardi rum, with a special event at the IAADFS Duty Free Show of the Americas in Orlando.
The new visual campaign will be rolled out across the Bacardi Global Travel Retail estate from April onwards.
The company has changed the look of its bat logo and layered the design in a more abstract format.
The company said: “”˜Bacardi Together’ has been inspired by the belief that is at the heart of Bacardi rum. Bacardi is about removing barriers to enable people to get together, have fun and experience the joy of real human connections.
“When you look close-up, you see the bat’s individual marks but when you look from a distance, you only see the image they’re forming. The interaction between viewer and image draws people in and creates a connection.”
We’ll bring you more details and comment on the launch soon.
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Leigh Irvine, Regional Director, Americas, Bacardi Global Travel Retail & Trent Russell, Global Marketing Director, Bacardi Global Travel Retail at the Duty Free Show of the Americas launch in Orlando |
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Bacardi Together signage (left); Bacardi Travel Retail Ambassador Matt Tiddes making Bacardi Mojitos (right) | |
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Bacardi Mojito cocktails were among the signature drinks on offer at the event |
