UK. Hugo Boss has launched its new fragrance for women – Boss Jour Pour Femme – exclusively with World Duty Free Group at Heathrow Airport.
The fragrance has been created to reflect three female facets – inspiration, composure and elegance – brought together in what has been described as a “beautiful blend of white florals with vibrant citrus”.
In addition to the Boss Jour Pour Femme Eau de Parfum in 50ml and 75ml, World Duty Free Group is offering its customers a full range of accompanying body products – Boss Jour Pour Femme Shower Gel (200ml) and Boss Jour Pour Femme Body Lotion (200ml).
After a two week launch period across the Heathrow estate, beginning with Terminal 5, the fragrance will be rolled out on 28 May to all other World Duty Free Group stores across the UK. The retailer has exclusivity on the product for six weeks, with the fragrance set to be released into domestic markets from 24 June.
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World Duty Free Group Global Head of Beauty Antonin Carreau said: “This launch is a great example of our partnership approach – working in close collaboration with Procter & Gamble Prestige to bring this world exclusive to our customers.
“We are supporting this exciting initiative with an unprecedented programme of support and extensive space in our stores”.
The three facets reflected by the new fragrance:
The Light Facet
“The succulent citrus freshness of grapefruit flower and lime emulates the vibrancy of the first rays of light, radiating a positive sense of anticipation.”
The Inspiring Facet
“An exquisite bouquet of white flowers, with freesia and lily of the valley, lies within the heart of this fragrance, to celebrate femininity and the beautiful variety in every woman’s life. The addition of honeysuckle, known for needing bright lights for its flowering tips, represents the Boss woman reaching to pursue all the possibilities the day may bring.”
The Composed Facet
“A richer, muskier finish – with earthy notes of white birch and creamy amber – ensures a feeling of softness and mirrors the unique feminine strength and ability to always approach the day and its possibilities with elegant composure.”
The Flacon
“Slim, sleek, and beautifully structured, the elegant and sophisticated Boss Jour Pour Femme flacon has been designed to perfectly reflect the perfume. Stylish and light, the bottle is finished off with an elegant crystal cap that brilliantly reflects the light, in turn creating an effect reminiscent of the first light of day. Like every modern woman’s “signature” piece of jewellery or accessory – an item that instantly identifies that look as “hers” – a golden band adorns the flacon, an elegant golden halo that has the power to become truly captivating as it catches the light.”
The Boss Jour Pour Femme Eau de Parfum is retailing for £39.20 for the 50ml and £50.40 for the 75ml bottle. Meanwhile, the Shower Gel and Body Lotion (both 200ml) are retailing for £16.00 and £17.60 respectively.
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