Butlers Chocolates to launch Mini Bar collection exclusively with Dubai Duty Free

Raising the (mini) bar at Dubai Duty Free: Butlers Chocolates counts down to the introduction of its latest collection

Butlers Chocolates is to launch a collection of assorted mini chocolate bars through an exclusive collaboration with Dubai Duty Free.

The travel retail-exclusive range features six popular Butlers flavours, including White Coconut & Almond, Salted Caramel and 40% Milk Chocolate, in a mini bar format. It will feature in Dubai Duty Free stores in June and July before rolling out to other locations later in the summer.

The individually wrapped chocolates are made from sustainably sourced cocoa, natural ingredients and flavourings and do not include palm oil. They are presented in 35 and 50-piece resealable and recyclable packs, with a Dark Mini Bar edition highlighting Butlers’ bars with higher cocoa content.

The collection was previewed at TFWA Asia Pacific in Singapore earlier this month and will also be featured at TFWA World Exhibition in Cannes in October.

Butlers Chocolates Sales Director Karl Marnane said: “We are delighted to introduce this new line at Dubai Duty Free this summer. This new format is an exciting development for us, and we are looking forward to sharing it with our retail partners in all markets over the coming months.”

Dubai Duty Free Senior Vice President Purchasing Sharon Beecham added: “We are pleased with the exclusive debut of Butlers mini chocolate bars at Dubai Duty Free, which is a great illustration of how our purchasing team collaborated with our supplier to create a compelling retail offer for our clients.” ✈

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