HONG KONG. Calvin Klein has partnered with Lagardère Travel Retail to open its first multi-brand store in Hong Kong International Airport. The new boutique opened on 2 July and is located in the Midfield Concourse Departure Hall.
The new store combines Calvin Klein Underwear and Calvin Klein Performance. It is the first time that the brand has combined two different ranges into one travel retail boutique. The multi-brand store is 64sq m with floor-to-ceiling concrete walls that highlight Calvin Klein’s dynamic campaign images. The visuals are also displayed on an interactive digital screen.
During the recent TFWA Asia Pacific show in Singapore, Calvin Klein parent company PVH announced plans to expand Calvin Klein and Tommy Hilfiger in travel retail through increased investment. The opening of the new multi-brand store is part of the company’s larger travel retail expansion strategy, which aims to build on Calvin Klein’s impressive growth with key partners in Asia last year.
