FRANCE. Luxury house Cartier has collaborated with Royal Quartz to open its “reimagined” boutique at Paris Charles de Gaulle Airport.
The Terminal 2E boutique is strategically positioned to further strengthen Cartier’s multi-terminal strategy and to foster a greater synergy among the House’s boutique network in the airport.
According to Cartier, the space “elevates the client journey, inviting luxury travellers to immerse in the Maison’s latest creations while fostering meaningful connection across different touchpoints at one of the world’s busiest airports”.
Cartier has three boutiques within the Paris hub. A Terminal 1 space at the heart of the airport’s shopping atrium was opened in 2023. Terminal 2E, which facilitates the transit of international travellers, is now home to two Cartier boutiques.
The relocated and redesigned boutique is said to reflect Cartier’s blend of tradition and innovation. With a Parisian flair, the space pays tribute to the city’s artistic and cultural heritage, with rounded arches and marble flooring complementing the boutique’s overall aesthetic. The Maison’s panther emblem is featured on a motif with the landmark Paris Opéra.
Across three interconnecting salons, the boutique presents a curated collection of jewellery, timepieces, leather goods, fragrances and accessories, as well as a dedicated private salon for enhanced personal service.
Cartier Global Travel Retail Director Virginie Martignac said: “Royal Quartz is a recognized expert in the travel retail industry, and we are happy to continue our partnership with them to unveil our remodelled boutique at Paris Charles de Gaulle Airport in Terminal 2E Gate K.
“With three strategically positioned boutiques, the new boutique offers an elevated experience beyond the product itself. Travellers may now be immersed in the enriched style and heritage of Cartier via different touchpoints at one of the most important travel hubs in the world.”
Royal Quartz Chief Executive Officer Marianne Romestain added: “The relocation of Cartier’s boutique in Charles de Gaulle Airport marks a new chapter for our long-standing partnership with the Maison and our shared vision to curate the finest experience by embracing innovation and creativity.
“We are delighted to present global travellers with Cartier’s coveted collection of jewellery, timepieces and accessories, and to offer our international clientele an elevated customer journey that can only be defined by grace and elegance. Our entire team is extremely happy to introduce you to this new setting as well as the latest creations from Maison Cartier.” ✈
