Fragrances
This week on social media: Spring is in the air as themed visuals revitalise travel retail and airport campaigns
This week, we spotlight a selection of standout campaigns capturing the renewed energy and commercial momentum of the spring travel season.
‘Beauty in the Air’ – The Shilla Duty Free takes flight with travel-themed pop-up at Artbox Singapore
Themed ‘Beauty in the Air’, the multi-sensory concept turns the space into a travel retail-inspired environment, where visitors can explore different scents, enjoy express makeovers and discover beauty essentials through an array of interactive stations.
TFWA reveals expanded programme and experiential concepts for Asia Pacific Exhibition & Conference 2026
The revamped programme underlines the show’s evolution as a central platform for innovation, collaboration and industry connection amid geopolitical tensions.
Coty and Avolta’s Burberry Goddess campaign honoured at Retail VM & Display Awards 2026
The campaign, delivered by design agency Emerald House Associates, underlines the evolving role of visual merchandising in travel retail, moving beyond traditional displays and towards immersive, experience-led brand environments.
Prada Beauty’s Copenhagen Airport campaign sets new benchmark for data-led retail theatre
The Copenhagen activation reflects L’Oréal Travel Retail’s broader Pentarchy strategy through a combination of immersive storytelling and data-led insights.
Blockbuster merger looms as The Estée Lauder Companies and Puig confirm talks
A merger would have major ramifications for travel retail, marrying the US group’s star-studded Estée Lauder to La Mer portfolio with Puig’s Carolina Herrera to Charlotte Tilbury and Rabanne line-up.
Modern masculinity: Burberry expands Hero franchise with launch of Elixir de Parfum
Available in global travel retail, the launch represents the latest evolution of the Hero franchise, continuing the brand’s exploration of modern masculinity through themes of duality.
Chanel launches limited-edition Rouge Allure Velvet collection and reimagines N°5 Eau de Toilette bottle
The limited-edition Rouge Allure Velvet and Le Crayon Lèvres collection as well as the redesigned N°5 Eau de Toilette feature campaigns starring Chanel Brand Ambassador Margot Robbie.
Cartier elevates luxury line-up at Incheon International Airport with Shinsegae Duty Free
The opening reinforces the travel retailer’s strategy to build a curated “luxury fashion boutique zone”, joining prestige global brands such as Hermès, Louis Vuitton, Dior and Celine.
Puig appoints Jose Manuel Albesa Chief Executive as Executive Chairman and CEO roles separate
Marc Puig, who previously held both positions, transitions to the role of Executive Chairman, formalising the separation of the Chairman and CEO positions in line with best practices for major listed companies.
Chloé captures spirit of the Mediterranean with new Atelier des Fleurs fragrance line
Launched in global travel retail on 1 March, Mediterranean Essences draws on the House’s deep-rooted connection to the landscapes and spirit of the South of France.
Guerlain encapsulates fragrance innovation with water-based Aqua Allegoria Perle
Aqua Allegoria Perle is a water-based, micro-pearl-infused fragrance collection that fuses eau de parfum intensity with skincare benefits in a new sensorial format.
