Fragrances
GDF Plaza steps up promotions to capture Mid-Autumn and Golden Week spending
New brand arrivals, islander-exclusive offers, cultural activations and livestreaming form part of GDF Plaza’s push to engage shoppers throughout these key holiday periods.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
New brand arrivals, islander-exclusive offers, cultural activations and livestreaming form part of GDF Plaza’s push to engage shoppers throughout these key holiday periods.
The Shilla Duty Free is celebrating 12 years at Changi Airport with an October beauty campaign that spotlights new brands and offers travellers the chance to win Babymonster concert tickets.
Just Perfect extends the collection with a bold, individuality-driven expression inspired by Marc Jacobs’ ‘Perfect as I am’ mantra.
As China’s National Day holiday gets under way, HTDF is introducing a refreshed offer spanning brand debuts in Hainan, upgraded spaces and experiential retail concepts.
In this edition, Adele Zhang outlines Shiseido Travel Retail’s ambitions for fragrance as traveller expectations evolve, while gateretail’s José Lirio Silva explores how a more curated, data-led approach can strengthen the inflight offer.
The ambitious brand advertising activation blends Omani luxury heritage, high-impact media and engineering innovation to create an immersive passenger experience.
L’OCCITANE Travel Retail will preview new Sol de Janeiro and L’Occitane en Provence fragrances alongside both brands’ Holiday collections at TFWA Cannes.
The new arrivals store completes Zhuhai Duty Free’s duty-free retail network at Hengqin Port, extending its offer to both inbound and outbound travellers while adding a broad category mix across its 345sq m retail space.
Shilla’s Autumn Fragrance Market features autumn-inspired décor, an interactive fragrance blind-testing experience, a debut for Jil Sander at BEAUTY&YOU, limited-time shopping privileges and a grand lucky draw.
The integration combines Generation Research’s global travel retail expertise with Beauté Research’s Asian market capabilities, expanding coverage across beauty markets worldwide.
The Design Solution’s Nick Taylor and Maria Mendes outline five strategies for creating memorable airport retail environments illustrated through the transformation of Portugal Duty Free’s estate.












