Spirits & Wine
Retail Media Impact puts integrated brand engagement in the spotlight at Frankfurt Airport
Recent and ongoing campaigns from Apple Pay, Jägermeister and Toblerone demonstrate how Retail Media Impact combines media, retail and experiential engagement to connect brands with travellers at every stage of the airport journey
Glenfiddich is taking travellers on a journey through its maturation legacy with the launch of the TREX Voyage Collection, a permanent range which comprises four innovative cask finishes.
Recent and ongoing campaigns from Apple Pay, Jägermeister and Toblerone demonstrate how Retail Media Impact combines media, retail and experiential engagement to connect brands with travellers at every stage of the airport journey
Today’s images showcase how Lagardère Travel Retail is spotlighting Absolut x Tabasco with a striking airport pop-up programme that combines immersive storytelling, sampling and engagement.
Now available onboard Aer Lingus short-haul flights, Two Stacks’ first straight Irish whiskey in a can and new 90ml Single Pot Still expression mark a key milestone for the brand and Irish whiskey in travel retail.
For the first time, the brand has adopted high-resolution CGI as the foundation of its creative execution to bring the story of its 24 botanicals to life through immersive visual storytelling.
Jägermeister is bringing its brand story to life at Frankfurt Airport Terminal 3 through a year-long dual activation that combines immersive experiences, exclusive products and digital engagement.
Gebr. Heinemann has opened its two exclusive duty-free stores, Meine Freude and Mein Glanz, onboard Mein Schiff Flow, unveiling a new cruise retail concept centred on the key travel retail trends of experience, activation and personalisation.
In a big finish to The TREX Awards, we reveal the intensely competitive TREX Collaboration between a Brand and Retailer (and/or Airport) Award, the Best CSR-Related TREX accolade and The Patagotitan Award – the highest-ranked TREX across all categories.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
The Taiwanese distillery has unveiled a 1,000ml limited edition of its Solist Madeira Cask expression for global travel retail, rolling out across key Asian markets and highlighting a first-fill, cask strength release (50–59.9% ABV).
China Chic is on the move. That’s the emphatic message from China Duty Free Group as it unveils a 200sq m retail zone solely dedicated to Chinese brands amid the retailer’s deep-seated commitment to elevating domestic brands on the global stage.
China Duty Free Group was among the standout winners at this year’s The Moodie Davitt Report TREX Awards, demonstrating how immersive storytelling and collaborative retail activations are redefining excellence in travel retail exclusives.












