Travel Shopping Exclusives
Ricola targets gifting, sharing and discovery occasions with new TREX formats
Ricola has launched the exclusive Tower Sharing Pack and Gift Set Assorted Sugar Free Herb Drops to strengthen its offering in the sharing and gifting categories.
Spotlight on excellence: TREX Awards winners to be unveiled Monday
“Besides recognising excellence in TREX products, Monday’s results announcement represents the most comprehensive analysis ever published of what makes for a truly great TREX,” says The Moodie Davitt Report Chairman Martin Moodie.
Interview: How Mondelez, Heathrow and Avolta reimagined a British summer classic for travel retail
Mondelez WTR’s Joost Rosmuller, Heathrow’s Fraser Brown and Avolta’s Peter Cunningham discuss how their Trinity partnership transformed a British classic into a Heathrow-exclusive Toblerone launch, underlining the growing importance of exclusivity, storytelling and experiential retail in the channel.
The TREX Factor: The Chuan captures the spirit of China
This episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport.
Ballantine’s and Malbon tee up Korea TREX 21 Year Old Scotch whisky and golf apparel collection
Ballantine’s has partnered with lifestyle golf brand Malbon to launch a TREX 21 Year Old Scotch whisky and capsule collection that taps into the growing intersection of golf, culture and contemporary luxury in South Korea.
L’Occitane en Provence celebrates 50 years with travel retail-exclusive Shea Hand Cream edition
Maison L’Occitane en Provence is celebrating its 50th anniversary with a TREX limited-edition 150ml Shea Hand Cream that combines Provençal storytelling with sustainability.
Starboard, Diageo and Carnival Cruise Line launch limited-edition Bulleit bourbon for America’s 250th anniversary
The single-barrel bourbon, promoted as part of the celebrations to mark the 250th anniversary of the USA, will be available exclusively in retail stores on 14 Carnival ships this summer.
Dior and The Shilla Duty Free set sail with ‘Summer Getaway’ campaign at Singapore Changi
Dior invites travellers to set sail for Provence through an immersive summer pop-up that combines fragrance discovery, beauty innovation and experiential retail at Changi Airport Terminal 3.
Ian Macleod Distillers and Avolta honour Glasgow Airport with exclusive Glengoyne single cask
Available in a highly limited 70cl format at 59% ABV for £119 (US$160), the commemorative Glengoyne Single Cask #1789 debuts alongside The Whisky Collective.
KitKat and Lagardère Travel Retail go into overdrive with Formula 1 experience at Geneva Airport
Designed exclusively for Geneva Airport, the activation combines immersive experiences, TREX products, personalisation, brand theatre and shopper engagement in a dynamic campaign that leverages the popularity of Formula 1.
Mondelez and Avolta serve up exclusive Toblerone Eton Mess to mark Heathrow’s 80th anniversary
The limited-edition Toblerone Eton Mess, available exclusively at Heathrow, takes centre stage in a summer activation that showcases the power of Trinity collaboration and experiential confectionery.
“We know differentiation matters” – Mortlach announces trio of releases in debut TREX collection
The collection, which includes a 14 Year Old, 16 Year Old and 20 Year Old, will launch initially through China Duty Free Group in Hong Kong in July.
