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La Banquise Pack Ice targets international growth with haute gastronomy-led vodka
La Banquise Pack Ice is targeting rapid international growth, with global travel retail and airlines among its priority channels as the French vodka brand works towards distribution in 100 markets.
The latest edition of TRI-POD features special guest Sabrina Sakhrani, Co-Founder of a remarkable women-led whisky-making enterprise from Yanbaru on the beautiful southern Japanese island of Okinawa.
La Banquise Pack Ice is targeting rapid international growth, with global travel retail and airlines among its priority channels as the French vodka brand works towards distribution in 100 markets.
The integration combines Generation Research’s global travel retail expertise with Beauté Research’s Asian market capabilities, expanding coverage across beauty markets worldwide.
The launch adds a royal-themed gifting option to the confectionery category, combining Walker’s signature all-butter shortbread with a commemorative packaging.
The Cannes showcase will feature four new concepts built around key travel retail consumption occasions, alongside shopper-focused display and retail solutions.
The awards are gearing up for another showcase of travel retail talent, with highly regarded industry veteran Heidi Van Roon returning to the judging panel.
Maher will join from South Staffordshire Group and will succeed Dave Lees, who will step down at the end of 2026 after eight years at the helm.
The new-generation Airflow pillow uses a breathable 3D-printed lattice designed to combine lightweight comfort, ergonomic support and flexibility in a travel-ready format.
The presentation will feature Jack Daniel’s new ‘Be a Traveller, Not a Tourist’ digital engagement tool, with Woodford Reserve, The Glendronach and the wider super-premium+ spirits portfolio also in focus.
The programme will target 2,500 cruise bar crew this year, with 125 training sessions planned across Europe, the USA and APAC.
High Chinese traffic no longer guarantees high spend, argues our acclaimed Chinese columnist Yilin Wang, who says relevant content and human connections can help turn passenger traffic into trust and purchases.
In its Q3 survey, the Singapore-based marketing and travel intelligence company found that one in three Chinese outbound travellers surveyed now uses AI for trip planning, with airport shopping still attracting strong interest despite ongoing purchase barriers.












